Sculpted Dreams: Press Day

Recognized internationally as a symbol of elegance and for the masterful celebration of femininity in his collections, Elie Saab takes a new creative step with the launch of L’Homme, his first masculine fragrance.

To celebrate this debut, journalists were invited to take part in an exclusive sensory experience, conceived as a journey through the senses.

• Taste was awakened through a refined blindfolded tasting, designed to heighten perception and suggestion.

• Smell found its space in a journey through evocative fragrances, a prelude to the discovery of the new essence.

• Sight was completed by art: the Eden collection by Chiara Del Vecchio, featuring female portraits adorned with floral compositions—symbols of rebirth and universal expressions of beauty.

After the success of Le Parfum (2011)—a timeless, radiant, and authentically feminine essence—Elie Saab opens a new chapter: L’Homme represents the masculine alter ego, the other half of an olfactory universe that unites femininity and masculinity in dialogue.

This fragrance interprets man through the vision of Elie Saab: charismatic, confident, endowed with innate elegance and enveloped in an aura of modernity. A contemporary prince, whose fascinating personality oscillates between shadow and light.

With L’Homme, Elie Saab continues to write his creative story, weaving together fashion, art, and fragrance into a universal language of beauty and refinement.

WHEN:
March 27, 2025 – 10:00 AM to 7:00 PM

WHERE:
Le Privé, Via Carlo Maria Martini 1, Milan IT